Build your personalized
hair care routine
Find out what your hair actually needs — not what the bottle says it needs.
Free · 2 minutes · No signup required
10,000+
routines built
4.8
★★★★★
12
hair types covered
18
free ingredient tools
01The problem
Your products aren’t the problem. The match is.
Most people shop by curl type alone. But two people with identical 3B curls need completely different products if one has low porosity and the other high — one will absorb the cream, the other will have it sit on top and go greasy.
- You bought it because a creator loved it Their porosity probably isn't yours.
- It worked for two weeks, then stopped Classic protein overload — the balance tipped.
- Your ends are dry but roots are greasy You're treating one length as if it were both.
- Everything makes your hair frizzy Humectants plus high porosity in humid air.
02How it works
Three steps, two minutes, no guessing.
1
Take the quiz
Nine questions on curl pattern, porosity, thickness, scalp and damage.
2
Get your profile
Your exact type from 1A to 4C, plus what your hair needs and can't tolerate.
3
Build the routine
Products, order, amounts and wash frequency — matched to that profile.
03The difference
Same hair. Right products.
Nothing here is a treatment or a supplement. The only thing that changed is that the products finally match the porosity and moisture needs of the hair.
I had been buying the wrong half of the shelf for nine years.Maya R. · 3B, high porosity
★★★★★
Finally found out why my shampoo was making my curls frizzy. Switched to safe products and the difference is huge.
★★★★★
My color-treated hair has never looked healthier. This saved my blonde from breaking.
★★★★★
Stopped using products with silicones and drying alcohols. My hair is so much shinier and softer now.
04Hair routine steps
What a good hair care routine looks like
A proper hair care routine isn’t one-size-fits-all. Whether you have curly hair, wavy hair, or thinning hair — the steps, order, and products change dramatically based on your hair type and porosity.
Our routine builder creates a step-by-step plan based on your answers, so every product and technique is chosen for your specific hair.
Cleansing
Choose between sulfate-free shampoo, co-wash, or low-poo depending on your scalp type and porosity. Washing frequency matters as much as the product itself.
Conditioning
Rinse-out conditioner for daily moisture, deep conditioner weekly for repair. Low porosity hair needs lightweight formulas; high porosity needs heavy butters.
Leave-in & treatments
Protein treatments for damaged hair, moisture masks for dry hair, scalp serums for thinning hair. The right treatment depends on your hair's current state.
Styling & protection
Curl creams for definition, gels for hold, heat protectant if you style with tools. The final step seals in everything and sets your look for the day.
05Hair growth routine
The best hair care routine for hair growth
Healthy hair growth doesn’t come from a single product — it comes from a consistent daily routine that supports the scalp, protects the lengths, and minimizes breakage. These are the five essentials every growth-focused routine should include.
Hydrating, sulfate-free shampoo
Wash 1–3x per week depending on your hair type. Over-washing strips natural oils and weakens the strands; under-washing clogs follicles and slows growth. A balanced cleansing rhythm is the foundation of any growth routine.
Scalp serum & daily massage
Scalp health is skin care — the follicle is where new hair is built. Use a scalp serum with caffeine, niacinamide, rosemary, or peptides 3–5 nights a week and massage 2–3 minutes daily to boost circulation.
Lightweight oil or serum on ends
Apply a few drops from mid-lengths to ends, never at the roots. Sealing split ends prevents breakage that quietly cancels out new growth. Argan, jojoba, and squalane suit fine hair; richer oils suit thicker textures.
Heat protectant before styling
Always use a thermal spray before blow-drying, straightening, or curling — even on cool settings. Heat damage and breakage are two of the biggest reasons hair stops growing past a certain length.
Weekly mask and protein balance
Once a week, deep-condition with a mask matched to your hair's current state — protein for elasticity, moisture for dryness. Trim damaged ends every 8–12 weeks, never sleep with wet hair, and skip the towel rub.
06Compare options
Routine builder vs blog guides vs salon consultation
Three common ways to figure out your hair care routine — how they compare on time, cost, and personalization.
| What you get | Blog guides | Salon consult | IsItClean |
|---|---|---|---|
| Time to result | 30–60 min reading | Days to weeks | 2 minutes |
| Cost | Free, with ads | $50–$200 per session | Free quiz, $9.99/mo |
| Personalization | One generic routine for "curly hair" | Personalized but biased to salon brands | Type + porosity + scalp + 14 inputs |
| Product recommendations | "Use a moisturizing shampoo" | Specific, often salon brands | Specific products matched to your budget |
| Ingredient analysis | Not included | Not included | Built in, 0–100 safety score |
| Updates over time | Static articles | Re-visit, paid | Evolves as you log progress |
| Bias | SEO-optimized for clicks | Pushes salon products | Brand-neutral |
07Hair type chart
All 12 types, from 1A to 4C.
The Andre Walker system groups hair into four families, then grades how tight the pattern is within each. The quiz places you exactly.
| Type | Family | Pattern |
|---|---|---|
| 1A | Straight | Fine, pin-straight hair with no natural bend |
| 1B | Straight | Straight hair with medium texture and more body |
| 1C | Straight | Coarse, thick straight hair that frizzes easily |
| 2A | Wavy | Fine, loose S-waves that fall out easily |
| 2B | Wavy | Defined S-waves with a frizz-prone crown |
| 2C | Wavy | Thick waves with loose curls starting at the root |
| 3A | Curly | Large, loose curls with a clear spiral |
| 3B | Curly | Springy ringlets with real volume |
| 3C | Curly | Tight corkscrew curls, densely packed |
| 4A | Coily | Dense springy coils with a visible S-pattern |
| 4B | Coily | Sharp Z-shaped bends with little natural definition |
| 4C | Coily | The tightest coil pattern with maximum shrinkage |
08By your hair’s needs
Start from the problem instead.
Curly, wavy, fine, colour-treated — every texture has its own washing rhythm, product mix, and step order. These guides go deep on the most common ones.
09Free tools
Check any product before you buy it.
Paste an ingredient list or photograph the label. Unlimited, no account needed.
10Pricing
Everything you need to decide is free.
Free, forever
$0
- —Unlimited ingredient scans
- —All 18 checkers and tests
- —The full hair type quiz
- —Your hair profile and type
Full routine
$9.99 / month
- —Your complete step-by-step routine
- —Personalized product matches
- —Ingredients to avoid, by name
- —Scan history and saved products
- —Routine updates as your hair changes
Cancel anytime · 30-day money-back guarantee
What does your hair actually need?
Two minutes of questions beats another year of guessing in the shampoo aisle.
Start the free quizFree · 2 minutes · No signup required